5 juni 2026
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A nicotine epidemic is spreading among children and young people. Through candy-like flavors and products that often cost less than an ice cream, the tobacco industry is recruiting a new generation of nicotine users. Now you have an opportunity to make a difference. The European Union is currently reviewing its regulation of nicotine products and is inviting members of the public to share their views. Help strengthen protections for children and young people and put an end to the tobacco industry’s unethical strategies to attract young consumers.
It takes approximately two minutes to make your voice heard. Follow the steps below.
FIVE STEPS FOR YOUNG PEOPLE’S FUTURE
Step 1: Write your feedback
Below is a suggested statement prepared by A Non Smoking Generation. Copy the text before proceeding to the next step. You are also welcome to write your own feedback.
I am concerned about the growing use of nicotine products among children and young people in Sweden and across Europe.
After decades of successful public health measures, Sweden has significantly reduced smoking among adults. At the same time, the tobacco industry has introduced new nicotine products, such as nicotine pouches and e-cigarettes, which have become increasingly common among young people.
Through appealing flavours, colourful packaging, and marketing on social media, these products have attracted a new generation to nicotine use. Today, more than half of Swedish upper secondary school students have tried nicotine pouches or e-cigarettes, and use continues to increase.
I believe that all nicotine products should be regulated in the same way as tobacco products. They should be subject to strict rules on marketing, flavours, and taxation. The EU should also ensure that new nicotine products cannot be used to circumvent existing legislation.
Stronger and harmonised EU regulations are needed to protect children and young people from nicotine addiction and to prevent decades of successful tobacco prevention efforts from being undermined.
Step 2: Register an account
Create an account using your email address on the EU website here.
Step 3: Choose a password
Check your email and follow the instructions to create a password.
Step 4: Log in
Log in to the EU website using the link provided here.
Step 5: Submit your feedback
Complete all required fields and help stop the tobacco industry’s recruitment of young nicotine users.
Done!
Learn More
- World Health Organization (WHO) call for governments to regulate nicotine products to protect children and young people
- Tobacco industry products designed to appeal to children
- Summary of CAN’s Annual School Survey 2025
- Independent research: Nicotine pouches increase the risk of mental health problems
- Independent research: The impact of e-cigarettes on cardiovascular health
- Independent research: Nicotine disrupts the brain’s signalling systems
- A Non Smoking Generation’s latest Novus report and in English A Non Smoking Generations Novus report from 2024
- Swedish Radio’s latest investigation into the tobacco industry